A touch-based self-service ordering journey from menu discovery to payment.
Back to success stories
Hospitality and food service
Creating a multilingual self-ordering and payment experience for restaurant customers
Primewayz designed and built a touch-based restaurant ordering experience that connected menu discovery, product customisation, multilingual interaction, payment and paperless customer journeys.
Anonymised client delivery
Category
Product engineering · Customer experience
Business problem
- Customers need a simple way to browse and order without depending on staff for every step.
- Menus and product options must remain visually clear on a touch-based interface.
- Ordering and payment need to work as one coherent customer journey.
- Different customers may require multilingual interaction throughout the experience.
- Restaurant teams need administrable menu and reporting foundations.
Primewayz responsibility
- Touch-screen ordering user experience design and implementation.
- Menu browsing and product customisation flows.
- Multilingual experience design and delivery.
- Payment-integration work connecting checkout to the ordering journey.
- Dynamic menu presentation for operational updates.
- Contactless and paperless billing experience planning.
- Admin and reporting workflow planning.
- Delivery coordination across product, UX and integration work.
Delivered solution
Visual menu browsing with product customisation support.
Multilingual interaction designed into the customer experience.
Integrated payment flow within the ordering journey.
Foundations for menu administration and operational reporting.
Important delivery decisions
Practical choices that shaped how the work was delivered without destabilising the business context.
- Treat ordering and payment as one journey rather than disconnected steps.
- Design for touch interaction and visual menu clarity from the start.
- Build multilingual support into core flows rather than as an afterthought.
- Plan admin and reporting foundations alongside the customer experience.
Delivery outcomes
Qualitative outcomes we can state publicly without relying on unsupported performance metrics.
- A structured self-service ordering journey.
- Connected browsing, selection and payment interactions.
- A reusable foundation for menu administration and operational reporting.
- A simpler customer-facing ordering experience.
Technologies and technical scope
Technical areas involved in the delivery. Specific tooling is included only where it supports clarity of scope, not as a technology claim for its own sake.
- Touch-screen customer experience design
- Menu browsing and customisation flows
- Multilingual interface implementation
- Payment integration
- Menu administration and reporting foundations
Related Primewayz services
Planning similar work?
Talk through your platform, product or customer-experience priorities with the Primewayz UK team.
Discuss a customer-facing product build